Jaramillo was the guest speaker for FBN in Bogotá and Medellín
Jaramillo was the guest speaker of the Family Business Network chapters in Bogotá and Medellín, Colombia, in its sessions of October 26 and 27, 2017 respectively. Jaramillo focused her conference on how to maintain the commitment of the new generations around the family business from the different roles they can play. She talked about practices to maintain the commitment and strengthen the ties between the family members as a family; of practices to maintain the commitment of the new generations with the company as shareholders; and healthy practices aimed at integrating them as employees of the family business. In addition, she devoted a part of the conference to understand how to adapt the strategies to the younger generations of future shareholders.